Privacy Policy

Privacy Policy

Welcome to www.dtfwarehouse.co.uk ("we," "our," or "us"). We are committed to protecting your privacy and ensuring compliance with UK data protection laws, including the UK GDPR, and requirements set forth by Google Ads.

By using our website, you agree to the terms outlined in this Privacy Policy. If you do not agree, please refrain from using our services.

1. Information We Collect

We collect and process the following categories of personal data:

a. Information You Provide

  • Contact Information: Name, email address, phone number, and address when you place an order or contact us.

  • Payment Information: Details required to process payments (processed securely by third-party payment processors).

b. Automatically Collected Information

  • Cookies and Tracking Technologies: Details about your interactions with our website, such as IP address, browser type, device type, referring URLs, and browsing behaviour.

  • Google Ads Data: Information from Google Ads tools, such as clicks, conversions, and related campaign metrics (aggregated and anonymized).

c. Third-Party Data

  • Information provided by third parties, such as Google Ads, to optimize and analyse marketing campaigns.

2. How We Use Your Information

We process your personal data for the following purposes:

  • To Fulfil Orders: Process and deliver your purchases.

  • To Improve Our Services: Analyse website usage and improve functionality and user experience.

  • Marketing and Advertising:

    • Deliver personalized ads using Google Ads.

    • Track and measure the performance of ad campaigns.

    • Use data collected through cookies and tracking technologies to create custom audiences and remarketing lists.

  • Legal Compliance: Fulfil legal and regulatory obligations, including record-keeping.

3. Legal Basis for Processing

We process your personal data based on:

  • Consent: For cookies, tracking technologies, and personalized ads (you may opt out at any time).

  • Contractual Necessity: To fulfil orders and provide requested services.

  • Legitimate Interests: To improve our website, run marketing campaigns, and protect against fraud.

  • Legal Obligations: To comply with applicable laws and regulations.

4. How We Share Your Information

We may share your personal data with:

  • Service Providers: Third parties that help us process payments, deliver orders, and manage marketing campaigns (e.g., Google Ads).

  • Compliance Authorities: Regulatory bodies or law enforcement, if required by law.

  • Analytics and Advertising Platforms: Google Ads and other partners to enable remarketing and analytics.

5. Cookies and Tracking Technologies

Our website uses cookies to:

  • Remember your preferences.

  • Deliver personalized ads.

  • Measure website and campaign performance.

We use tools like Google Analytics and Google Ads that may collect data through cookies or similar technologies. For more details, refer to Google’s Privacy Policy.

Managing Cookies:

You can manage or disable cookies via your browser settings. However, some features may not function correctly without cookies.

6. Your Rights

Under the UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data.

  • Correction: Update or correct your information.

  • Erasure: Request deletion of your data.

  • Restriction: Limit the processing of your data.

  • Objection: opt out of certain types of processing, such as marketing.

  • Data Portability: Request your data in a structured format.

  • Withdraw Consent: Revoke consent for cookies and marketing at any time.

To exercise these rights, please contact us at [Insert Email Address].

7. Data Retention

We retain your data only as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

9. Google Ads Compliance

To comply with Google Ads policies:

  • We do not upload personally identifiable information (PII) to Google Ads.

  • We inform users about the use of cookies for personalized ads and analytics.

  • We provide users with opt-out mechanisms, such as Google’s Ads Settings.

10. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with the "Effective Date" noted above. Please review it regularly.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

  • Email: www.contact@dtfwarehouse.co.uk

By using www.dtfwarehouse.co.uk, you acknowledge that you have read and understood this Privacy Policy.